Service : Profitable Growth Strategy.

Profitable Growth Strategy : the challenge

Strategy as the art of ‚doing the right things right at the right time‘ has a long tradition in corporate and business management with mediocre results. What are the reasons for this and what would be a remedy ?

Strategic schools of thought such as the Resource-based View, Capability-based View or the Knowledge-based View may be correct from a conceptual point of view, but they are of little help because they can hardly be operationalized in B2B practice. Even at the planning stage, qualitative and semi-quantitative strategy methods are not able to handle relevant growth drivers such as complexity, dynamics and uncertainty; the subsequent strategy implementation then unfortunately often falls into the ‚business as usual‘ category.

Common conventional approaches of strategic management fail in planning and in implementation.

Modern data-based methods such as Advanced Analytics and Artificial Intelligence can help here, as – when it comes to the application of really professional methods – they are the only known technology that can handle and optimize growth drivers such as complexity, dynamics and uncertainty in planning and in implementation, thus enabling the development and successful implementation of high-performance growth strategies.