Know your customer and beat the competition

These days Customer Relationship Management (CRM) tools are used in many B2B enterprises; nevertheless for most B2B enterprises there still exist huge un-realized potentials when it comes to the acquisition of profitable order intake.

The reasons for theses unused profit and sales potentials are manifold and would fill books; some highlights are :

  • CRMs are more often than not used as contact and communication data base and not as a sales management tool
  • CRMs  – from a technical point of view – do not offer specific support for the management of profitable growth
  • Sales reps do not maintain acquisition data and regard it as unpopular to make the true state of customer order acquisition visible.
  • The quality of sales opportunity and sales pipeline data, being entered in the CRM, is poor in many cases
  • Sales management beyond sheer quote setting rarely does work; sales controlling in most cases does not work at all
  • etc.

Conclusion : despite CRM tool usage a stable and profitwise robust performing Sales Pipeline Management System is missing.

Strategy B2B has developed a sales pipeline management system for B2B enterprises, which does focus on profitable growth. 

  • The system provides a link between market segments / customers, sales opportunities, order intake, contribution margin and the coporate finance system by means of  portfolio and process management methods
  • It can perform with and / or without a CRM system; plain ERP-based ops are supported
  • It can be integrated with any CRM database

The B2B Profit & Sales Pipeline Management System (ProSPLM) can be launched in any B2B enterpise and in any B2B industry.
The use of ProSPLM is a focus measure that supports your business’s Profitable Growth, independant from the ‚big moves‘ at the level of corporate strategy or business unit strategy.

The entry point of ProSPLM can be at any of the five phases of Profitable Growth realisation.

The know-how will be brought to you in the format of the seminar ‚B2B Profit & Sales Pipeline Management‘; focus themes are :

  • Sales Pipeline Management in B2B industries – the state of the art
  • B2B markets and B2B marketing
  • Sales processes
  • Sales pipelines
  • B2B Profit & Sales Pipeline Management – forecasting and diagnostics
  • B2B Profit & Sales Pipeline Management – optimization, strategy and implementation
  • B2B Profit & Sales Pipeline Management – implementation into enterprises (integration, training, roll-out, ramp-Up)
  • Case studies and examples for B2B Profit & Sales Pipeline Management (diverse industries)

Duration : 1 or 2 days (to be agreed upon)

Location  : In-house

Participants : CEO, CFO, CSO, CMO, CIO, Business Unit Managers, Head of Controlling

Number of participants  : 2 – 8 (typical)

Agenda >>  Download

In the course of the workshop ‚B2B Profit & Sales Pipeline Management‘ we’re going to present the seminar topics  :

  • Sales Pipeline Management in B2B industries – state of the srt
  • B2B markets and B2B marketing
  • Sales processes
  • Sales pipelines
  • B2B Profit & Sales Pipeline Management – forecasting and diagnostics
  • B2B Profit & Sales Pipeline Management – optimization, strategy and implementation
  • B2B Profit & Sales Pipeline Management – introduction into your enterprise (integration, training, roll-out, ramp-Up)
  • Case studies and examples for B2B Profit & Sales Pipeline Management (diverse industries)

and together apply this know-how to your business.

It is required that the participants conduct some preparatory work (analysis, data etc.) and actively participate during the workshop.

Duration : 1 or 2 days (to be agreed upon)

Location  : In-house

Participants : CEO, CFO, CSO, CMO, CIO, Business Unit Managers, Head of Controlling

Number of participants  : 2 – 8 (typical)

Agenda >>  Download

Analysis of your enterprise’s already existing sales / sales pipeline management system. 

Identification of profitable growth potentials resulting from a use of the B2B Profit & Sales Pipeline Management System

Planing and customization of the ‚B2B Profit & Sales Pipeline Management‘ for your enterprise

One-time efforts for the introduction of the ‚B2B Profit & Sales Pipeline Management‘ in your enterprise  :

  • Sales process- and sales opportunities portfolio implementation
  • Profit & Sales Pipeline Management implementation
  • IT-Implementation, options :
    • ProSPLM as a stand-alone application (Visual Studio) incl. rolling sales pipeline optimizer, or
    • ProSPLM as a plug-in / add-on application in your ERP, CRM or BI (C#, SQL or the like)
  • Profit & Sales Pipeline Management Manual
  • Profit & Sales Pipeline Management Training
  • ProSPLM Roll-out
  • ProSPLM Ramp-Up

Support of all recurring measures and activities during ramp-up and operative utilization of the ‚B2B Profit & Sales Pipeline Management‘ system in your enterprise

  • Support
  • Sales Pipeline Reviews

Contact us : info@strategyb2b.com

We will inform you in detail and in person